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Inheriting and developing innovative brand -- the exhibition of China Time-honored Brand Expo
Release time:2014-09-28 Number of views:46

The Shanghai Time-honored Brand Development Work Conference was held at the Shanghai World Expo Exhibition Center on September 26, and the conference held a awarding ceremony for the first 42 "Shanghai Time-honored brand" enterprises identified this year. Hero Group general manager Pan Hong, fine company general manager Zhao Weiguo attended the meeting, respectively accepted the "hero" gold pen and "hero" ink "Shanghai time-honored brand" award.

At the same time, the 2014 China Time-honored Brand Expo will be held at the Shanghai World Expo Exhibition and Convention Center from September 26 to 29. The theme of this exhibition is "Inherit, Develop and Innovate Brands". The purpose of this exhibition is to protect intellectual property rights, explore cultural connotations, enhance brand value, inherit unique skills, promote international exchanges, and lead market consumption. In addition to 237 time-honored enterprises from 11 provinces and cities such as Shanghai, Beijing, Tianjin, Guangdong, etc. Such as: Laofengxiang, Hengyuanxiang, Xinghualou, Yuyuan Mall, China Pharmaceutical, etc., Hero Group has two time-honored enterprise brands participated in the exhibition, "Hero" golden pen and "hero" ink, "hero" golden pen display Chinese red festive memorial pen, blue and white ceramic golden pen, classic 100# golden pen, 2065 new products, etc. "Hero" Ink showcases 23 series of premium blue and black inks; 20 series and 40 series black ink and other products. A portable pen that replaces traditional ink with an ink sac is stylish and lightweight, attracting many young consumers. This pen is very comfortable to write, beautiful, light and easy to carry. This exhibition relies on Shanghai time-honored brands, old brands to carry out all-round, three-dimensional and specialized publicity, improve the visibility of time-honored brands, expand the influence and competitiveness of exhibitors at home and abroad; Through the advertising effect of the exhibition, exhibitors will strive for unlimited potential markets, and through in-depth discussion of the concept innovation of time-honored brands, creative packaging and other content, explore the combination of cultural creativity and the development of time-honored brands, fundamentally promote the heritage and development of Chinese time-honored brands cultural skills to a new height, and truly reflect the "Chinese time-honored brands, reflect the new value".

 

Shanghai fine cultural products Co., LTD

September 28th, 2014


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